Portland, Oregon (January 23, 2012) Holden Outerwear is proud to announce our partnership with analog instant photography savior, The Impossible Project. To celebrate 10 years of creative and cutting edge outerwear, Holden is teaming up with Impossible to create a photography collaboration that will serve as our creative backbone and the visual language for the Fall/Winter ‘12 season’s marketing platform. Holden is proud to support Impossible on their mission to bring analog instant photography back to life by offering limited edition Holden X Impossible camera kits, which will include a Holden customized and refurbished vintage SX-70 Polaroid camera, Holden X Tanner Goods leather camera case, and custom Holden X Impossible co-produced instant film and filter presented in a custom wooden box.
To activate this collaboration, Holden chose 10 well known photographers to use Impossible film to shoot and capture their vision of our independent lifestyle through instant photography. The photos will be traveling in a multinational exhibition throughout galleries worldwide and at the most prestigious art show in the Americas, Art Basel Miami Beach. Choice photos will be used to create a limited edition Holden X Impossible tee shirt collection. Additionally, there will be a consumer instant photography competition, hosted by Impossible, where one winner will have their work featured in the exhibition (details on the competition to come.)
The Holden X Impossible camera kits and shirts will be available at Holdenouterwear.com, selected boutiques worldwide, and Holden X Impossible exhibitions next Fall.
Ben Puess, CEO of Holden said, “If you have ever seen a holden ad or website, then you know our love of analog photography goes back to our inception. As big fans of the medium, we could not be more proud to be working with The Impossible Project to help continue to further promote and support an art form we cherish. The Impossible team are the champions of a lost art and we are happy to showcase the immense warmth and creativity in their film. Our community, our shooters together with our friends at Vice, will work through out the season to capture a vision of the Holden “life well led” means. The best thing is that not only will we end up with some great images and gallery shows but we will be able to actively encourage others to find the timeless-in-an instant moments that make life so fun by offering the film and camera.”
Tuesday, January 24, 2012
Monday, January 23, 2012
Friday, January 20, 2012
Wednesday, January 18, 2012
The fine folks at Holden have introduced some stylish, insulated, street ready slippers. You can wear them around the house and even take a stroll outside and around town in them. They look to be super comfy, so be sure to check them out.
Thursday, January 12, 2012
I think this is a good thing. Rob's been with Alien since day one. You can say what you want about him and doing tv shows and being involved with a lot of things outside of skateboarding...he always gives back and is still a skate rat at heart. And as much as I love snowboarding, I'll always be a supporter of actual skateboarders owning skateboard companies. Kudos.
Wednesday, January 4, 2012
HOLDEN Launches New Sportswear Collection At AGENDA
Portland, OR/USA - January 4, 2012 - Holden is proud to announce its first ever sportswear collection for men and women. Slated for Fall 2012 delivery, the collection is inspired by and built upon the brand’s technical know-how and its heritage as a Northwest-based winter outerwear brand. Including street jackets with technical attributes, sweaters, layering, a men’s water repellent denim line, and more, Holden Sportswear provides a whole new way for our consumers to experience Holden off the hill. This collection shares the brand’s core values—creativity, individuality, timeless-design, and eco-friendlier choices—and it’s designed to merchandise with our winter range seamlessly.
To celebrate Holden’s transition into a multi-season brand, we have partnered with two icons of streetwear: Stussy and fine luggage maker Herschel. The result is a selection of premium collab items (including our “Stussy by Holden” collection) that delivers everything you need from the mountaintops to the city streets.
“Holden’s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items,” says Nikki Brush, Holden design and development manager. “We see folks everyday rocking Holden jackets on the mountain and then taking them to the street. That’s why our sportswear collection is a natural evolution. We’ve remained true to the Holden aesthetic, but we are also dedicated to giving our consumers a level of performance that you just won’t find on most day-to-day sportswear.”
Holden’s philosophy is about embracing and supporting a considered life. We strive to make the best products we can to help you feel happy and healthy in your own pursuit of the activities you love.
The Holden Sportswear collection will be shown at Agenda in Long Beach, CA on Jan 5th - 6th, ISPO in Munich, Germany on Jan 29th - Feb 1st, and SIA in Denver, CO on Jan 26th - Jan 29th.
Please contact email@example.com for more information.