Nicolas Müller - a thing of beauty. his method is bar none.
Justin Bennee, Johnnie Paxson, Sage Kotsenberg, Ethan Morgan - like woah.
Jess Kimura, Spencer O'Brien, Laura Hadar, Annie Boulanger - some of women snowboarding's heaviest hitters, hitting it hard.
Austin Smith - backcountry bobcat.
Halldór Helgason - bonkers. rooftop ender says it all.
Gigi Rüf - epic-ness ender of a part. Gigi never, ever lets down.
Nike did it right by having an online premier that everyone could take part in. EVERY FILM needs to do this. Give everyone a window of time to watch the video at our own convenience. Simple, effective. The video lived up to the hype. Kudos.